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  3. Vol. 9, No. 4, November 2024
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Vol. 9, No. 4, November 2024

Issue Published : Nov 1, 2024
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Exploring Trust, Privacy, and Security in Cloud Storage Adoption among Generation Z: An Extended TAM Approach

https://doi.org/10.22219/kinetik.v9i4.2009
Rio Guntur Utomo
Telkom University
Rahmat Yasirandi
King Mongkut's Institute of Technology Ladkrabang

Corresponding Author(s) : Rio Guntur Utomo

riogunturutomo@telkomuniversity.ac.id

Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control, Vol. 9, No. 4, November 2024
Article Published : Nov 1, 2024

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Abstract

The incorporation of cloud storage technology holds the promise of significantly enhancing efficiency in various sectors, particularly from the perspective of Generation Z, a demographic known for its meticulous consideration of technology acceptance factors, especially security. This research thoroughly examines the level of acceptance of cloud storage technology among Generation Z. By augmenting the Technology Acceptance Model (TAM) with five core factors and introducing three novel factors—Perceived Security, Perceived Privacy, and Trust—this study not only adheres to traditional acceptance models but also ventures into uncharted territories, marking a significant contribution to understanding technology acceptance. This study meticulously collected data from 408 Generation Z respondents who actively use cloud storage technology, employing an innovative questionnaire disseminated via an online platform. Through sophisticated PLS-SEM data analysis, the study confirmed the positive and significant impact of all tested hypotheses, underscoring the importance of attitudes, perceived benefits, and usability in fostering the intention to use cloud storage. Notably, the added dimensions of privacy and security emerged as critical in enhancing users' trust in cloud storage solutions. Furthermore, this study paves the way for future explorations into technology acceptance across diverse populations and settings, underscoring the critical role of security and privacy in shaping technology adoption decisions among emerging generations.

Keywords

Privacy Security Cloud Storage Extended Technology Acceptance Model Generation Z
Utomo, R. G., & Yasirandi, R. (2024). Exploring Trust, Privacy, and Security in Cloud Storage Adoption among Generation Z: An Extended TAM Approach. Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control, 9(4). https://doi.org/10.22219/kinetik.v9i4.2009
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References
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References


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Monavia Ayu Rizaty, “APJII: Data Jumlah Pengguna Internet di Indonesia hingga 2024.”

Niaz Ahmed, “Generation Z’s Smartphone and Social Media Usage: A Survey,” Journalism and Mass Communication, vol. 9, no. 3, Mar. 2019. https://doi.org/10.17265/2160-6579/2019.03.001

N. vurukonda and B. T. Rao, “A Study on Data Storage Security Issues in Cloud Computing,” Procedia Comput Sci, vol. 92, pp. 128–135, 2016. https://doi.org/10.1016/j.procs.2016.07.335

A. Alruthaya, T.-T. Nguyen, and S. Lokuge, “The Application of Digital Technology and the Learning Characteristics of Generation Z in Higher Education,” in Australasian Conference on Information Systems, 2021. https://doi.org/10.48550/arXiv.2111.05991.

A. E. Widjaja, J. V. Chen, B. M. Sukoco, and Q.-A. Ha, “Understanding users’ willingness to put their personal information on the personal cloud-based storage applications: An empirical study,” Comput Human Behav, vol. 91, pp. 167–185, Feb. 2019. https://doi.org/10.1016/j.chb.2018.09.034

A. Shachak, C. Kuziemsky, and C. Petersen, “Beyond TAM and UTAUT: Future directions for HIT implementation research,” J Biomed Inform, vol. 100, p. 103315, Dec. 2019. https://doi.org/10.1016/j.jbi.2019.103315

M. A. Bazel, H. Haron, I. Ismail, Suryanto, and A. Gui, “Factors Influencing Intention to Use Cloud Storage Services Amongst Postgraduate Students in Malaysian Technical Universities,” International Conference on Information Management and Technology, pp. 350–355, Nov. 2018. https://doi.org/10.1109/ICIMTech.2018.8528179

S. Tripathi and V. Mishra, “Determinants of Cloud Computing Adoption: A Comparative Study,” Pacific Asia Journal of the Association for Information Systems, vol. 11, no. 3, p. 3, Sep. 2019. https://doi.org/10.17705/1pais.11303

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Y. Li, K. C. Chang, and J. Wang, “Self-Determination and Perceived Information Control in Cloud Storage Service,” Journal of Computer Information Systems, vol. 60, no. 2, pp. 113–123, Mar. 2020. https://doi.org/10.1080/08874417.2017.1405294

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N. Kumar, M. Singh, K. Upreti, and D. Mohan, “Blockchain Adoption Intention in Higher Education: Role of Trust, Perceived Security and Privacy in Technology Adoption Model,” Proceedings of International Conference on Emerging Technologies and Intelligent Systems, vol. 299, pp. 303–313, 2022. https://doi.org/10.1007/978-3-030-82616-1_27

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A. M. Adam, “Sample Size Determination in Survey Research,” J Sci Res Rep, pp. 90–97, Jun. 2020. https://doi.org/10.9734/jsrr/2020/v26i530263.

V. Van Nhi and P. T. Lam, “The role of perceived usefulness in the relationship between task — technology fit and individual job performance in ERP implementation — evidence from Vietnam’s enterprises,” Science & Technology Development Journal - Economics - Law and Management, vol. 3, no. 4, pp. 449–459, Feb. 2020. https://doi.org/10.32508/stdjelm.v3i4.587

S. Baskaran, H. S. Lay, B. S. Ming, and N. Mahadi, “Technology Adoption and Employee’s Job Performance: An Empirical Investigation,” International Journal of Academic Research in Economics and Management Sciences, vol. 9, no. 1, pp. 78–105, Apr. 2020. http://dx.doi.org/10.6007/IJAREMS/v9-i1/7443

A. Al Hadwer, M. Tavana, D. Gillis, and D. Rezania, “A Systematic Review of Organizational Factors Impacting Cloud-based Technology Adoption Using Technology-Organization-Environment Framework,” Internet Things, vol. 15, Sep. 2021. https://doi.org/10.1016/j.iot.2021.100407

O. Ogbanufe, C. C. Dinulescu, X. Liu, and C. Y. Kucuk, “It’s in the Cloud: Theorizing Context-Specific Factors Influencing the Perception of Mobile Cloud Storage,” Data Base, vol. 50, no. 3, pp. 116–137, Aug. 2019. https://doi.org/10.1145/3353401.3353408

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